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FOR IMMEDIATE RELEASE Bear Naked,
Inc. Acquired by Kellogg Subsidiary
SOUTHPORT,
Connecticut, November 2007 --
Carter
Morse & Mathias (“CM&M”)
is pleased to announce that Bear Naked, Inc. was acquired by a subsidiary of
Kellogg Co. (NYSE: K). The terms of the transaction were not disclosed.
Bear Naked is a
rapidly growing company based in Norwalk CT
offering a wide range of all natural
breakfast and snack foods. In 2002, Kelly
Flatly and Brendan Synnott co-founded the
company based on their belief in developing
great tasting products made from all-natural
ingredients that fuel active lifestyles.
Since then, Bear Naked has become a category
leader with nation wide distribution.
Completing its second engagement with the company,
Carter Morse & Mathias advised the management team of Bear Naked on strategic
options related to the sale of the company.
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Carter
Morse & Mathias is a regional investment
banking firm, founded in 1987 and
headquartered in Southport, Connecticut.
It specializes in merger and
acquisition advisory activities, raising
private capital from institutional
investors, venture development services, and
business valuations for entrepreneurial
companies in New
England.
For more information about Carter
Morse & Mathias, please visit.
www.cartermorse.com.
For more information, contact Ramsey Goodrich, Managing Director, (203) 254-3333,
x229.
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