Located in Southport, Connecticut, Carter Morse & Goodrich is a boutique M&A advisory firm that specializes in representing founder-led and family-held businesses valued between $20 million and $200 million.

CMG specializes in helping owners of leading companies in niche markets to plan, prepare, execute, and close successful transactions that maximize shareholder value. We fully understand and appreciate the unique dynamics of closely-held businesses and the importance of legacies.

While CMG provides a full range of investment banking services such as business sales and divestitures, equity and debt capital raises, acquisition services and pre-transaction advisory services, our primary focus is representing sellers who are pursuing their once-in-a-lifetime M&A transactions.

For more than 30 years, the combination of our hands-on approach, senior banker attention, strategic guidance, seamless transaction execution and extensive network of domestic and international resources has enabled us to become a trusted advisor to hundreds of business owners.

CMG is also a charter member of AICA, an integrated global network of middle-market advisory & finance firms with 44 investment bank alliance partners in 39 countries in 68 offices totaling more than 250 professionals.
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We invite you to talk with us and learn how we can help you.


Business Owner Survey:

The Value of an Investment Banker

This White Paper surveyed business owners who sold their business between 2011-2016 for between $10 and $250 million. This is a must read for business owners thinking about a transaction and for their advisors. The results will surprise you.
whitepaper cover middle market

Download the white paper>>

CMG's Broker/Dealer affiliate, Carter Capital Corporation, is a FINRA member firm registered with the SEC and SIPC.

Member of FINRA / SIPC


Featured Transactions

  • Ward Leonard Tombstone
  • Goodway Speedclean Tombstone Web
  • Bercen for Website
  • HJ Baker Tombstone for Web
  • AGA for Website
  • Watson for Website
  • Loos for Website 1
  • CMM SavATree MA Award
  • CMM ComNet MA Award
  • CMM 30 years Logo
  • SavATree Web
  • eTouches Tombstone
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Press Releases

Master Class Invite

January 2021

Over the past several months we've been working on a brand new online Masterclass for mid-sized business owners who have decided that now, or shortly in the future, is the right time to pursue a sale of their business.

We understand that the sale of your business is one of the most important decisions of your life. That is why we have partnered with Divestopedia, a premier M&A online publication, to create this Masterclass - to give you the knowledge you need to ensure your once in a lifetime transaction maximizes shareholder value.

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Ward Leonard acquired by Fairbanks Morse

January 2021

Carter Morse & Goodrich ("CMG") is pleased to announce that it served as the exclusive financial advisor to Ward Leonard Operating LLC and related entities (“Ward Leonard”) in the sale of its defense industry operations to Fairbanks Morse, LLC, a portfolio company of Arcline Investment Management. Transaction terms were not disclosed.

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Goodway has sold its SpeedClean and BBJ product lines to DiversiTech

December 2020

Carter Morse & Goodrich ("CMG") is pleased to announce that it served as the exclusive financial advisor to Goodway Technologies Corporation (“Goodway”) in the sale of its SpeedClean and BBJ product lines to DiversiTech Corporation (“DiversiTech”), an industrial products manufacturer and portfolio company of the global private equity firm, Permira.

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Recent and Upcoming Events

CMG Managing Director Terry Hannafin Moderates Virtual Panel for AM&AA Long Island

September 23, 2020

CMG Managing Director Terry Hannafin was a moderator for the Alliance of Merger & Acquisition Advisors (AM&AA) Long Island Chapter's virtual event "M&A & Commercial Real Estate: Fall Update" on September 23, 2020.

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CMG Managing Director Terry Hannafin Moderating Virtual Panel Discussion for XPX Long Island

September 11, 2020

CMG Managing Director Terry Hannafin will be moderating the Exit Planning Exchange (XPX) Long Island Chapter's virtual event "“Where are we now? Advising clients in the New Normal” on September 11, 2020

It’s been over six months since the world abruptly pivoted to a virtual reality, and it is unlikely to return to normal for many months. Discussions will be focused on the following topics to provide insight on the current state of M&A markets:

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Michael Carter Featured Panelist on Divestopedia Webinar

August 26, 2020

CMG Managing Partner Michael Carter will be a featured panelist on an upcoming webinar titled "Masterclass on Selling a Mid-Market Business" produced by Divestopedia, an internet resource for entrepreneurs who want to sell their businesses.

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