How concerned should I be about confidentiality?

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Confidentiality is critical in the sale process to protect the interests of your business, maintain employee morale, and prevent competitors from gaining strategic insights. It's important to require confidentiality agreements from all potential buyers and advisors involved in the process. Information should be disclosed gradually, based on the seriousness of the buyer's interest and their commitment to proceeding with the deal. Ensuring strict confidentiality protocols not only protects your business but also preserves its value throughout the sale process.

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