Natural Products Expo West 2026 highlighted several trends shaping the future of the food and beverage sector, from the continued rise of functional hydration to growing demand for protein-forward snacks and increased innovation in private label products. In his latest update, Ross Colbert, Managing Director and Head of Food & Beverage Investment Banking at Carter Morse & Goodrich, shares key takeaways from the event and what they may signal for brands, investors, and operators across the industry.
Read Ross’s full article for insights into the trends influencing growth and opportunity in the food and beverage market.