Cvent Inc. acquires AllianceTech

carter morse and goodrich sign outside

November 11, 2015

Carter Morse & Mathias ("CMM") is pleased to announce that Alliance Tech, headquartered in Austin, TX, has been acquired by Cvent, Inc. (NYSE:CVT), a leading event management platform headquartered in Tysons Corner, VA. Carter Morse & Mathias served as Alliance Tech's exclusive financial advisor for the transaction, which closed on November 2, 2015.

Alliance Tech is a leading event technology solutions company that provides business intelligence and marketing analytics obtained from major tradeshows, conferences and events for Fortune 500 companies. Alliance Tech's product suite encompasses a comprehensive set of solutions including check-in and badging, attendance tracking, in-booth measurement, lead retrieval, registration and mobile event guides. Alliance Tech's solutions deliver to clients rich and actionable analytics for sales and marketing teams to drive incremental revenue and readily identify high-value prospects.

Founded in 1999, Cvent is a leading cloud-based enterprise event management platform, with more than 14,000 customers worldwide. Cvent offers software solutions to event planners for online event registration, venue selection, event management, mobile apps for events, e-mail marketing and web surveys. Cvent provides hoteliers with an integrated platform, enabling properties to increase group business demand through targeted advertising and improve conversion through proprietary demand management and business intelligence solutions. Cvent solutions optimize the entire event management value chain and have enabled clients around the world to manage hundreds of thousands of meetings and events.

Art Borrego, Alliance Tech's CEO and co-founder, commented, "In joining Cvent, we are becoming part of the global leader in the event technology space. Together, we will accelerate our product and service innovation and investment, and deliver more value to our customers. In many ways, this is a natural move for us. Cvent and Alliance Tech are both pioneers in the event technology space, and have been at the forefront of event technology for over a decade."

Martin Magida, Managing Director of CMM, explained, "We are thrilled to be a part of this very compelling transaction for Alliance Tech. The Company's founders have built the industry's leading solution for attendance and visitor tracking analytics, as evidenced by its world class customer base. Joining forces with such a major event technology company as Cvent makes for a formidable combination."

For more information, please contact Martin Magida or Ramsey Goodrich at CMM.

About Carter Morse & Mathias:

Founded in 1987, Carter Morse & Mathias is a boutique investment bank specializing in advising privately held middle market companies. CMM provides a full range of investment banking services: business sales and divestitures, equity and debt capital raises, acquisition services, and pre-transaction and strategic advisory services. Time and time again, our strategic guidance and seamless transaction execution has proven crucial for clients, many of whom we represent in their once-in-a-lifetime transaction. For nearly 30 years, CMM's combination of hands-on Managing Director involvement and extensive network of domestic and international resources has enabled us to help hundreds of business owners plan, execute, and close transactions that maximize shareholder value.

CMM's Broker/Dealer affiliate, Carter Capital Corporation, is a FINRA member firm registered with the SEC and SIPC. CMM is also a charter member of AICA, an international network of M&A professionals in over 20 countries across the Americas, Europe, Asia, Latin America and the Middle East.

About Carter Morse & Goodrich

Located in Southport, Connecticut, Carter Morse & Goodrich is a boutique M&A advisory firm that specializes in representing founder-led and family-held businesses valued between $25 million and $250 million. While CMG provides a full range of investment banking services, our primary focus is representing owners who are pursuing their once-in-a-lifetime M&A transactions. CMG specializes in advising leading companies in niche markets to plan, prepare, execute, and close successful transactions that maximize shareholder value. CMG fully understands and appreciates the unique dynamics of closely-held businesses and the importance of owner legacies. For 35 years, the combination of our hands-on approach, senior banker attention, strategic guidance, seamless transaction execution and extensive network of domestic and international resources has enabled us to become a trusted advisor to hundreds of business owners.

CMG's Broker/Dealer affiliate, Carter Capital Corporation, is a FINRA member firm registered with the SEC and SIPC.

More news >
Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.

Join Our Mailing List

For more than three decades, Carter Morse & Goodrich has excelled at maximizing shareholder value for our clients and leading transactions through to successful completion.

Please enter your information below to receive email updates
from Carter Morse & Goodrich.