“We are thrilled to enter the sports hydration category with Electrolit, broadening our portfolio to address this important beverage occasion for our consumers,” said Andrew Archambault, President – Commercial & Beverage Concentrates. “Electrolit is a differentiated brand with tremendous consumer appeal, and KDP’s proven sales and distribution capabilities are poised to unlock its significant growth potential.”
Transaction

Grupo Pisa & Electrolit Beverages

Business Description

After decades on the market in Mexico, Electrolit entered the U.S. in 2014 and has spent the last decade carving out a foothold in the category for its rapid-hydration drinks in square 21 ounce PET bottles. The company’s RTDs generated over $394 million in dollar sales (MULO plus-c store) in the 52-week period ended August 31. Just last month, the company launched on-the-go powder sticks.